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vitalink 30th Anniversary Spotlight for Breast Cancer Awareness Month The results A 23% jump in program participation. Over 6 million impressions. A big increase in awareness of the program among the women who needed it most. The partnership with the Kansas Department of Health and Environment (KDHE) ran for several years, and the program ultimately reached maximum capacity. Meeting women where they are KDHE’s breast and cervical cancer screening program offers free screeni

We're proud to share that vitalink, listed jointly with our sister company Forma Life Science Marketing, has been named to the Triangle Business Journal's list of the largest PR firms in the Triangle, coming in at #21. The list ranks firms by the number of local PR professionals on staff, and we made the cut with a combined team of just 2 PR professionals, 3 contractors, and 9 total Triangle staff. For a team our size, that's something worth celebrating. It's proof that impac

Most nonprofit startups struggle to get the word out and share their missions. Very few small nonprofits have marketing staff, and if they do, marketing budgets are typically tiny. Paid advertising is not always affordable and free channels are not always effective. The vitalink team has always been purpose-driven, regularly watching for opportunities to help a worthwhile cause. After talking with several nonprofits in need of marketing direction (but with limited budgets), t

Before it had a unified identity, Roanoke Innovates existed as a loosely connected partnership: the City of Roanoke, several universities, medical institutions, and membership organizations, each promoting the region's innovation corridor in their own way, under their own messaging. What was missing was a shared sense of place and purpose that could unite those efforts under a single, recognizable brand. vitalink was engaged to help solve that, developing a name, a strong bra

When the devastating 7.0 magnitude earthquake struck Haiti on January 12, 2010, the scale of the loss was almost impossible to comprehend: more than 230,000 lives lost, 1.5 million people displaced, and hundreds of thousands of homes and businesses destroyed. Like so many watching the crisis unfold, we were struck by the devastation and wanted to find a way to help. So we teamed up as a pro bono marketing partner to support Art for Haiti, an art auction and gala organized by

Despite deep alumni affection, Grambling State University faced familiar challenges: tight budgets, high presidential turnover, low donor engagement, and negative press. When a new president arrived, it created a rare opportunity to reset the narrative and inspire the giving needed to meet ambitious new goals. vitalink was engaged to help tell that new story, built on transparency, excitement, and partnership rather than traditional fundraising appeals. Deep audience research

This week, we sat down with Jordan, our Director of Digital Marketing, to learn more about his journey to vitalink, the work that inspires him, and what makes the company culture so unique. How did you first come to vitalink, and what made you want to stay? I actually started on the Forma side, and joined vitalink when Forma was acquired in 2024. What made staying an easy call was that the brand and the work didn't change, the partnership just gave us more resources to do it

For 30 years, vitalink has helped organizations turn complex challenges into opportunities for meaningful change. Our work with Guilford County to address the opioid crisis is one example of how strategic, compassionate marketing can make a real difference. Guilford County had seen opioid overdose deaths increase by more than 200%. Although Naloxone was available to residents for free, stigma and a lack of awareness prevented many people from accessing this life-saving resour

Over the course of several years, the vitalink team conducted a Coats & Blankets Drive to benefit the homeless served by Raleigh Rescue Mission. Our media partner, The News & Observer, and other local business partners helped promote the drive, resulting in the collection of hundreds of new or gently used coats, gloves, scarves, and blankets, along with financial donations to support Raleigh Rescue Mission. One year, we even had two area hotels donate multiple bags of bedding

The Kansas Department of Health and Environment was at risk of losing funding to pay for cancer screenings due to a lack of program usage. The name of the existing program (Free to Know) was unclear (free to know what?), and there was a lack of awareness surrounding the program. vitalink took a research-based approach, developing a program name that was both easier to understand and gave hope: Early Detection Works. Next, we developed and implemented a multi-media campaign ai

Stigma. Shame. A feeling that it is just part of aging. Many older individuals grew up believing that depression and other mental health issues were something to be ashamed of or to believe they should just “get over it” instead of seeking help. Studies had shown that one in five Vermont seniors suffered from treatable mental health issues, with the number of senior citizen suicides unacceptably high. The Vermont Department of Aging and Disabilities engaged vitalink to develo

In 2014, vitalink president and CEO, Jeanne Frazer, was invited to speak at the American Marketing Association’s Symposium for the Marketing of Higher Education along with a university client from an HBCU (Historically Black College & University). They shared a success story around rebranding the university, repositioning the school to become the fastest growing HBCU in the country (at that time). Interestingly, while attending the AMA symposium, Frazer noted that there only

We spoke with Mike, our Creative Director, about his journey at vitalink, the projects he’s most proud of, and what has kept him inspired throughout his career with the agency. How did you first come to vitalink, and what made you want to stay? Jeanne, vitalink founder, and I worked together at a Fox TV affiliate for about five years. Jeanne was on the sales team and I was art director for the station. During that time I got to know Jeanne and was very impressed with her perf

As in many more rural areas of the country, young people in Eastern North Carolina often head off to college then pursue careers in cities like Charlotte, Raleigh, or others across the United States. What if we could change that dynamic? A group of 16 public health agencies representing 25 counties in Eastern North Carolina combined forces and used funding received under the American Rescue Plan Act (ARPA) to engage vitalink to develop a campaign to educate high school studen

We spoke with Kat Goldfaden about her journey from vitalink intern to Vice President of Brand Strategy, the lessons that shaped her career, and the impact of client-focused marketing. 1. Let’s start from the beginning: What brought you to vitalink, and what was it about the company that made you say yes? I started with vitalink as an intern back in 1997 while I was attending Peace College, which is now William Peace University. I had secured a senior-year marketing internship

The COVID-19 pandemic triggered an immediate need for colleges and universities to implement their emergency response plans and pivot to continue to support students, faculty and staff. The nation’s Historically Black Colleges and Universities (HBCUs) were disproportionately impacted by the shutdown. HBCU Action Nation was a grassroots call to action in the form of a virtual Town Hall encompassing a comprehensive group of interested parties, national and local organizations,

This week, we sat down with Amanda, our Director of Creative Engagement, to learn more about her journey to vitalink, the work that inspires her, and what makes the company culture so unique. How did you first come to vitalink, and what made you want to stay? I first learned about vitalink in early 2024 when a colleague connected us, and we began exploring opportunities to partner through my company at the time, Forma. I hadn't heard of vitalink before, but the more I learned

Every logo tells a part of our story. Over the past 30 years, our brand has grown, evolved, and transformed, and our logos reflect our story. From our earliest designs to the identity we carry today, each one represents a chapter filled with memories, milestones, creativity, and community. Take a journey through time with us as we look back at the logos that helped shape who we are today.

vitalink was engaged in 2015 to build a brand platform for the newly formed Dereck Whittenburg Foundation (https://thedwfoundation.org/). The mission of the Foundation is to extend the hands of financial assistance to deserving college students that find themselves facing the hindrance of finance as the barrier to their completion of college degrees. Their mantra: "Dream. Believe. Work. Now Finish!" The Foundation has given scholarships totaling over one million dollars over

For three decades, vitalink has partnered with organizations that make a difference in people’s lives. One of those partnerships was with the Onslow County Health Department, promoting QuitlineNC, a free and confidential program that helps North Carolinians quit smoking, vaping, or chewing tobacco. QuitlineNC connects participants with a personal Quit Coach and offers support by phone, text, or online; no judgment, just help. The program has proven results, with participants