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vitalink was engaged in 2015 to build a brand platform for the newly formed Dereck Whittenburg Foundation (https://thedwfoundation.org/). The mission of the Foundation is to extend the hands of financial assistance to deserving college students that find themselves facing the hindrance of finance as the barrier to their completion of college degrees. Their mantra: "Dream. Believe. Work. Now Finish!" The Foundation has given scholarships totaling over one million dollars over

For three decades, vitalink has partnered with organizations that make a difference in people’s lives. One of those partnerships was with the Onslow County Health Department, promoting QuitlineNC, a free and confidential program that helps North Carolinians quit smoking, vaping, or chewing tobacco. QuitlineNC connects participants with a personal Quit Coach and offers support by phone, text, or online; no judgment, just help. The program has proven results, with participants

Today we sat down with Kathy Horn, Vice President at vitalink, to learn more about her journey, her perspective on the industry, and what keeps her inspired. Q: How did you first come to vitalink, and what made you want to stay? Kathy: I joined vitalink part-time in 2009 after getting laid off from my role with a software development company in Charlotte during the economic downturn. It was one of three part-time jobs (all allowing me to work from home!) I was also working as

For three decades, vitalink has partnered with organizations to strengthen brands, build trust, and share authentic stories. One of those partnerships began in 2018 with INLIVIAN, Charlotte’s housing authority. Together, we transformed their brand, reshaped how affordable housing is perceived, and built stronger connections with the community. Using vitalink’s Perception vs. Reality research methodology, the campaign uncovered critical insights about public perceptions of aff

Celebrating vitalink’s 30th year, we honor our foundational partnership with Samaritan’s Purse—our first client. Together, we’ve amplified their life-changing work, from disaster relief to Operation Christmas Child, through mission-driven marketing.

For 30 years, vitalink® has partnered with health, education, and social innovation leaders to create purpose-driven marketing with impact. Rooted in clarity and trust, we help mission-driven organizations articulate why their work matters.

"Where vitalink Stands Today—And Where We’re Heading Tomorrow": vitalink is a mission-driven marketing agency expanding in life sciences, digital strategy, and health equity. From reshaping narratives in mental health to hosting the 2026 LEAD Conference, we're building bridges—not just campaigns. Join us in driving meaningful, sustainable impact through cross-sector collaboration.

30 Points of Pride: #InnovationLab – Strategic Marketing for Non-Profits Celebrating 30 years, we highlight the Innovation Lab—a pro bono workshop series for non-profits, led by vitalink president Jeanne Frazer. It offered actionable strategies like Check Your Vitals, 3 Simple Steps to Engage Your Audience, and When Cheap is TOO Expensive. Held at United Way of the Greater Triangle, it equipped local organizations to maximize outreach and impact, embodying our commitment to

In an increasingly crowded non-profit landscape, being memorable and meaningful to donors is more important than ever. To stand out and inspire lasting support, focus on these three essential strategies:

Artificial intelligence is changing the way marketing teams work, helping us gather insights, save time, and spark new ideas. At vitalink and Forma Life Science Marketing, we’re using AI thoughtfully: as a tool to support strategy and creativity, not replace them. Here are a few of the main ways we’re putting AI to work: 1. Smarter Research and Competitive Insights 2. Supporting Brand and Campaign Planning 3. Brainstorming and Ideation 4. Exploring Image and Video Generatio

Listen in to this podcast to learn more about how Jeanne Frazer and vitalink are working to make healthcare accessible for all. #healthequity #vitalink #TheHeroShow #clientsuccess #marketinginsights #jeannefrazer #richardmatthews

This State Health Department breast and cervical cancer screening program was at risk. Lack of usage threatened funding before an updated brand helped program reach capacity. Usage continued even after ads ended.