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In 2014, vitalink president and CEO, Jeanne Frazer, was invited to speak at the American Marketing Association’s Symposium for the Marketing of Higher Education along with a university client from an HBCU (Historically Black College & University). They shared a success story around rebranding the university, repositioning the school to become the fastest growing HBCU in the country (at that time). Interestingly, while attending the AMA symposium, Frazer noted that there were

We spoke with Mike, our Creative Director, about his journey at vitalink, the projects he’s most proud of, and what has kept him inspired throughout his career with the agency. How did you first come to vitalink, and what made you want to stay? Jeanne, vitalink founder, and I worked together at a Fox TV affiliate for about five years. Jeanne was on the sales team and I was art director for the station. During that time I got to know Jeanne and was very impressed with her perf

As in many more rural areas of the country, young people in Eastern North Carolina often head off to college then pursue careers in cities like Charlotte, Raleigh, or others across the United States. What if we could change that dynamic? A group of 16 public health agencies representing 25 counties in Eastern North Carolina combined forces and used funding received under the American Rescue Plan Act (ARPA) to engage vitalink to develop a campaign to educate high school studen

We spoke with Kat Goldfaden about her journey from vitalink intern to Vice President of Brand Strategy, the lessons that shaped her career, and the impact of client-focused marketing. 1. Let’s start from the beginning: What brought you to vitalink, and what was it about the company that made you say yes? I started with vitalink as an intern back in 1997 while I was attending Peace College, which is now William Peace University. I had secured a senior-year marketing internship

The COVID-19 pandemic triggered an immediate need for colleges and universities to implement their emergency response plans and pivot to continue to support students, faculty and staff. The nation’s Historically Black Colleges and Universities (HBCUs) were disproportionately impacted by the shutdown. HBCU Action Nation was a grassroots call to action in the form of a virtual Town Hall encompassing a comprehensive group of interested parties, national and local organizations

This week, we sat down with Amanda, our Director of Creative Engagement, to learn more about her journey to vitalink, the work that inspires her, and what makes the company culture so unique. How did you first come to vitalink, and what made you want to stay? I first learned about vitalink in early 2024 when a colleague connected us, and we began exploring opportunities to partner through my company at the time, Forma. I hadn't heard of vitalink before, but the more I learned

Every logo tells a part of our story. Over the past 30 years, our brand has grown, evolved, and transformed, and our logos reflect our story. From our earliest designs to the identity we carry today, each one represents a chapter filled with memories, milestones, creativity, and community. Take a journey through time with us as we look back at the logos that helped shape who we are today.

vitalink was engaged in 2015 to build a brand platform for the newly formed Dereck Whittenburg Foundation (https://thedwfoundation.org/). The mission of the Foundation is to extend the hands of financial assistance to deserving college students that find themselves facing the hindrance of finance as the barrier to their completion of college degrees. Their mantra: "Dream. Believe. Work. Now Finish!" The Foundation has given scholarships totaling over one million dollars over

For three decades, vitalink has partnered with organizations that make a difference in people’s lives. One of those partnerships was with the Onslow County Health Department, promoting QuitlineNC, a free and confidential program that helps North Carolinians quit smoking, vaping, or chewing tobacco. QuitlineNC connects participants with a personal Quit Coach and offers support by phone, text, or online; no judgment, just help. The program has proven results, with participants

Today we sat down with Kathy Horn, Vice President at vitalink, to learn more about her journey, her perspective on the industry, and what keeps her inspired. Q: How did you first come to vitalink, and what made you want to stay? Kathy: I joined vitalink part-time in 2009 after getting laid off from my role with a software development company in Charlotte during the economic downturn. It was one of three part-time jobs (all allowing me to work from home!) I was also working as

For three decades, vitalink has partnered with organizations to strengthen brands, build trust, and share authentic stories. One of those partnerships began in 2018 with INLIVIAN, Charlotte’s housing authority. Together, we transformed their brand, reshaped how affordable housing is perceived, and built stronger connections with the community. Using vitalink’s Perception vs. Reality research methodology, the campaign uncovered critical insights about public perceptions of aff

Celebrating vitalink’s 30th year, we honor our foundational partnership with Samaritan’s Purse—our first client. Together, we’ve amplified their life-changing work, from disaster relief to Operation Christmas Child, through mission-driven marketing.

For 30 years, vitalink® has partnered with health, education, and social innovation leaders to create purpose-driven marketing with impact. Rooted in clarity and trust, we help mission-driven organizations articulate why their work matters.

"Where vitalink Stands Today—And Where We’re Heading Tomorrow": vitalink is a mission-driven marketing agency expanding in life sciences, digital strategy, and health equity. From reshaping narratives in mental health to hosting the 2026 LEAD Conference, we're building bridges—not just campaigns. Join us in driving meaningful, sustainable impact through cross-sector collaboration.

30 Points of Pride: #InnovationLab – Strategic Marketing for Non-Profits Celebrating 30 years, we highlight the Innovation Lab—a pro bono workshop series for non-profits, led by vitalink president Jeanne Frazer. It offered actionable strategies like Check Your Vitals, 3 Simple Steps to Engage Your Audience, and When Cheap is TOO Expensive. Held at United Way of the Greater Triangle, it equipped local organizations to maximize outreach and impact, embodying our commitment to

In an increasingly crowded non-profit landscape, being memorable and meaningful to donors is more important than ever. To stand out and inspire lasting support, focus on these three essential strategies:

Artificial intelligence is changing the way marketing teams work, helping us gather insights, save time, and spark new ideas. At vitalink and Forma Life Science Marketing, we’re using AI thoughtfully: as a tool to support strategy and creativity, not replace them. Here are a few of the main ways we’re putting AI to work: 1. Smarter Research and Competitive Insights 2. Supporting Brand and Campaign Planning 3. Brainstorming and Ideation 4. Exploring Image and Video Generatio

Listen in to this podcast to learn more about how Jeanne Frazer and vitalink are working to make healthcare accessible for all. #healthequity #vitalink #TheHeroShow #clientsuccess #marketinginsights #jeannefrazer #richardmatthews

This State Health Department breast and cervical cancer screening program was at risk. Lack of usage threatened funding before an updated brand helped program reach capacity. Usage continued even after ads ended.