Amplifying Impact, Building Trust
Our Process & Solutions
Marketing shouldn't be transactional; it should drive real outcomes.
The vitalink team provides bespoke strategic marketing that delivers results within the unique regulatory, ethical, and mission-driven landscape of health, education, and equity.
Our Cross-Cutting Solutions Expertise
Our working relationship is guided by our customizable, 5-step process and powered by unwavering commitment to:
Ecosystem Mapping
Engaging communities important to you with tailored messaging.
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Public Health: Patients, family members, providers, payers, advocates
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Education: Parents, grandparents, high school students, community college students, adult learners, and influencers like clergy and guidance counselors
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Social Impact: Clients, potential participants, landlords, employers, non-profits and advocates, etc.
Evidence-Based Storytelling
Anchoring every narrative in hard data for maximum credibility.
Ethics-First Mindset
Baking compliance (HIPAA, FDA) into our creative process from the start.
Growth Accelerator
Every engagement is guided by our 5-step Growth Accelerator.
These customizable steps ensure your mission is heard, trusted, and effective, so you make a greater impact.
Step 1
Build Brand Champions
We begin with discovery, analysis & market research, engaging your communities through listening, interviews, and surveys. Advisory boards and tailored strategies ensure meaningful & informed collaboration, driving inclusive, lasting impact.
The Outcome
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Targeted language with our Perception vs Reality messaging sweet spot tool
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Better morale & staff retention for a team of mini-marketers
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Expanded external brand champions & impact partnerships
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Discovery audits (brand, website, SEO, media, etc)
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Market research (market, share of market, media, competitor, surveys, focus groups, listening sessions);
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Training Workshops (internal); Advisory boards
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