Team Feature: A conversation with Amanda Jackson, Director of Creative Engagement

This week, we sat down with Amanda, our Director of Creative Engagement, to learn more about her journey to vitalink, the work that inspires her, and what makes the company culture so unique.

1. How did you first come to vitalink, and what made you want to stay?

   1. I first learned about vitalink in early 2024 when a colleague connected us, and we began exploring opportunities to partner through my company at the time, Forma. I hadn't heard of vitalink before, but the more I learned, the more I saw the potential and I quickly came to admire their mission-driven, purpose-focused approach to marketing. What stood out most was that the work goes beyond simply promoting brands. When vitalink acquired Forma later that year, it only confirmed what I'd already sensed: it was a great match! What's kept me here since is the team culture, the strong sense of collaboration, the way people support one another, and the genuine care the team shows for both clients and each other.

2. What is one project or moment at vitalink that you’re especially proud of?

   1. It’s hard to point to a single moment or project that defines what I’m most proud of at vitalink, but one that stands out is the ongoing opportunity to contribute to work that has real, tangible impact beyond traditional marketing outcomes. I’m proud of moments where our work directly supports communities around me and the organizations that need it most. There’s something especially meaningful about seeing how thoughtful strategy and execution can help bring important initiatives to life in a way that drives meaningful change.

3. What part of your work at vitalink do you find most meaningful?

   1. The part of my work at vitalink that I find most meaningful is being able to contribute to projects that connect important resources and opportunities to the communities that need them most. Whether it’s supporting public health initiatives, workforce programs, or education-focused campaigns, it’s rewarding to know the work goes beyond marketing metrics and can make a real impact on people’s lives. That sense of purpose and the ability to help organizations create meaningful outcomes is what makes the work especially fulfilling to me.

4. How has your work, or the marketing industry, changed since you started?

   1. Marketing and design have changed enormously over the past few years, and the pace of that change shows no signs of slowing down. The channels and tools available to reach audiences have expanded dramatically, as have the strategies to effectively reach them. From a design perspective especially, AI is reshaping how we work and what's possible, opening up new efficiencies while also raising important questions about authenticity, accuracy, and quality. As those tools evolve, I think the challenge for designers and marketers alike is staying open-minded while remaining grounded in what actually makes work effective: strategy, intention, and a genuine understanding of the audience you're trying to reach.

5. In one word (or short phrase), how would you describe the culture at vitalink?

   1. Purposeful. Every project, every conversation, every decision seems to come back to the question of whether the work is truly serving the people and organizations we're here to help. That shared sense of purpose is what ties the team together and makes vitalink feel like more than just a marketing agency.