Artificial intelligence is changing the way marketing teams work, helping us gather insights, save time, and spark new ideas. At vitalink and Forma Life Science Marketing, we’re using AI thoughtfully: as a tool to support strategy and creativity, not replace them.  Here are a few of the main ways we’re putting AI to work: 1. Smarter Research and Competitive Insights AI helps us quickly understand how our clients and their competitors are performing online, including where they rank in local...

Our CEO and President, Jeanne Frazer, was recently featured on The Hero Show Podcast with Richard Matthews. Matthews says, "I’m thrilled...

Hessie Jones, Contributing Author at Forbes Artificial Intelligence (AI) is propelling the next economic revolution but readying the...