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vitalink® Welcomes Richard Jones as VP of Business Development

Jones brings strong healthcare and education experience to purpose-driven branding and marketing firm

Raleigh, NC – vitalink is pleased to announce Richard (Rick) Jones has joined the vitalink team. Jones brings 20+ years of experience to his role as Vice President of Business Development.

“I am excited to be joining a firm that is purpose-driven,” says Jones. “Organizations are just beginning to understand how important it is to be authentic and ‘live’ their brand’s values, and vitalink is well-positioned to help. Their focus on education, healthcare, and equity causes will lead to some solid synergies. I look forward to working with this passionate team.”

Jones’ prior experience includes work in the healthcare, technology, telecom, and retail industries, including government and commercial sales, with such organizations as Office Depot, Inc.; Goldbelt/Glacier; the Institute for Public Health Innovation; Verde Technologies; and the Community Anti-Drug Coalitions of America. Jones has a B.S. in Sociology from Florida State University and is a member of the Alpha Phi Alpha Fraternity. He is currently an Associate Pastor at the New Hope Fellowship Church and is active in the community, serving as Executive Director of the Respond2Grace Foundation. He is a counselor at the Fairfax County VA, Juvenile Detention Center, and serves on the Board of Directors for the Fellowship of Christian Athletes, among other volunteer activities.

vitalink ( helps organizations shine light on their purpose. Founded in 1996, vitalink builds purposeful brands that speak to communities in a meaningful way and amplifies results for education, health, and equity issues for higher ed, non-profits, communities, and other orgs. The purpose-driven branding and marketing firm is headquartered in Raleigh, NC, with offices in Huntington, WV, and Fairfax, VA. vitalink has a strong commitment to education and is a founding partner of HBCUgrow ( vitalink offers its team members paid time off to support causes of their choice. The firm also gives back to the community on a regular basis. People. Purpose. Performance.


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