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Jeanne L. Frazer



  • Creating purpose-driven solutions

  • Using research to bring creative to life

  • Experiencing new cultures with family

  • Saddlebred horses, food & football

About Me

Jeanne Frazer launched vitalink® in 1996, after she saw the best interests of clients taking a back seat. She wanted to have more of an impact. She and her team developed the time-tested brand vitalization process, using research in a different way to develop purpose-driven brands that resonate.

Jeanne has a unique approach that balances art with statistics/math. Her brain is wired to understand research and how it best informs the creative process making her adept at translating research into living brands that speak to your prospect(s), with strategic plans that propel the brand to meet/exceed goals.

Jeanne started in television and has a strong media background working with leading brands and events. She holds a B.A. from the University of Florida and was named a Mover and Shaker and Top Catalyst Entrepreneur by Business Leader Media. She currently serves on the following:

  • Online Learning Consortium (OLC) - Diversity Equity & Inclusion Task Force

  • Kay Yow Cancer Warriors

  • Living Arts College Advisory Board

  • Cause for Paws (NC) Board of Directors

  • NC State’s College of Agriculture & Life Science External Relations Advisory Committee

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