Jeanne Frazer launched vitalink® in 1996, after she saw the best interests of clients taking a back seat. She wanted to have more of an impact. She and her team developed the time-tested brand vitalization process, using research in a different way to develop purpose-driven brands that resonate.
Jeanne has a unique approach that balances art with statistics/math. Her brain is wired to understand research and how it best informs the creative process making her adept at translating research into living brands that speak to your prospect(s), with strategic plans that propel the brand to meet/exceed goals.
Jeanne started in television and has a strong media background working with leading brands and events. She holds a B.A. from the University of Florida and was named a Mover and Shaker and Top Catalyst Entrepreneur by Business Leader Media. She currently serves on the following:
Online Learning Consortium (OLC) - Diversity Equity & Inclusion Task Force
Kay Yow Cancer Warriors
Living Arts College Advisory Board
Cause for Paws (NC) Board of Directors
NC State’s College of Agriculture & Life Science External Relations Advisory Committee
June 2025 - April 2026
July 2024 - May 2025
January 2023 - June 2024
President of vitalink 1996-present