In an increasingly crowded non-profit landscape, being memorable and meaningful to donors is more important than ever. To stand out and inspire lasting support, focus on these three essential strategies:

Artificial intelligence is changing the way marketing teams work, helping us gather insights, save time, and spark new ideas. At vitalink and Forma Life Science Marketing, we’re using AI thoughtfully: as a tool to support strategy and creativity, not replace them.  Here are a few of the main ways we’re putting AI to work: 1. Smarter Research and Competitive Insights 2. Supporting Brand and Campaign Planning 3. Brainstorming and Ideation 4. Exploring Image and Video Generatio

Listen in to this podcast to learn more about how Jeanne Frazer and vitalink are working to make healthcare accessible for all. #healthequity #vitalink #TheHeroShow #clientsuccess #marketinginsights #jeannefrazer #richardmatthews

This State Health Department breast and cervical cancer screening program was at risk. Lack of usage threatened funding before an updated brand helped program reach capacity. Usage continued even after ads ended.