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Listen in to this podcast to learn more about how Jeanne Frazer and vitalink are working to make healthcare accessible for all. #healthequity #vitalink #TheHeroShow #clientsuccess #marketinginsights #jeannefrazer #richardmatthews

This State Health Department breast and cervical cancer screening program was at risk. Lack of usage threatened funding before an updated brand helped program reach capacity. Usage continued even after ads ended.