We Don't Just Make this Stuff Up
Having a strong message that resonates with your target audience can make all the difference between success and failure. But how do you figure out what messaging will work best with your target audience? And how do you make sure it accurately represents your client’s experience? (Hint: If it doesn’t, you could be in big trouble!) DEVELOPING THE BEST MESSAGING Research should be the foundation for your brand platform, which includes your messaging. And messaging extends past