Equity

Youth And Family Advocates (YFA)

The Results

Surging Engagement & Unified New Identity

The rebrand and strategic outreach campaign immediately resonated with the nonprofit's audience, driving engagement rates far above industry standards.

38% open rate on targeted emails
2x industry benchmark email click-through rate
3x industry average in social media engagement rates
542 clicks from targeted LinkedIn content
679 engagements on Meta platforms
Positive internal feedback on the new name and identity, generating staff excitement

The Situation

A Trusted Invitation to Modernize

The organization was ready to evolve—its existing identity no longer captured the spirit of its vital work with youth. Leadership saw an opportunity to build a clearer, more compelling narrative to connect with donors, volunteers, and the community. When a former executive we’d successfully partnered with joined the non-profit, he reached out, trusting us to lead this transformative update.

Strategic Insights

Building a Cohesive Story Across Channels

Our partnership focused on engaging their communities in the process of creating an authentic, unified brand from the inside out, ensuring every touchpoint clearly communicated their mission of hope for youth.

Key to our approach was:

An Inclusive and Authentic Rebrand: We facilitated a collaborative process—from A/B testing the brand and messaging to updating colors and fonts—that resulted in an identity the entire team felt proud to represent and share.
A Multi-Channel Launch Strategy: The new brand was launched through a coordinated campaign across a new website, digital campaign, email and social media, using consistent messaging to drive unprecedented open and click-through rates by clearly articulating the organization's renewed purpose.

The result was a complete, ready-to-use brand—providing the tools for long-term success and fueling their expansion plans.

Strategic Insights

We transform how mission-driven organizations reach the communities that need them most in North Carolina and beyond.

vitalink® is a strategic marketing partner for leaders in health, life sciences, education, workforce development, and social innovation. We don’t just build campaigns; we build bridges. By integrating deep sector intelligence with a passionate understanding of the barriers communities face, from social determinants of health to educational access and economic opportunity, we create strategies that are insightful, authentic, and powerfully effective. We use language that your audience will hear, not tune out.